BELGARD
While repositioning Belgard to a brand centered around outdoor living as services and product expanded through acquisition, we created a new brand that nodded to the heritage and quality that the brand is recognized for. The new system is flexible and works for everything from inspiration books for homeowners and product catalogs for contractors, as well as extending to Belgard’s commercial products.
WHAT WAS MADE
Identity
Brand expression system
Guidelines
Suite of templates
Digital prototypes
