ALLEN EDMONDS
When Allen Edmonds decided to expand their product offering to include apparel, the timing was right to evolve the brand’s identity and visual system while remaining centered on their core values of craftsmanship, loyalty, and heritage. Once the new brand was established, we created launch materials as well as product photoshoots. Photography by Bill Mayday and Kevin Netz.
WHAT WAS MADE
Identity
Brand expression system
Guidelines
Launch materials
Photography production
